On February 7 2021, the research group of the financial consumer rights protection bureau of the people's Bank of China issued the “Research on the protection of consumer financial information on large Internet platforms”. 

The article points out that the large-scale Internet platform is an important force in China's information technology innovation, and also a key user of information and data, which has played a positive role in promoting the progress of financial science and technology and the development of digital Inclusive Finance. At the present stage, the overall situation of consumer financial information protection of large Internet platforms is not optimistic, especially some head Internet platforms have some problems and disputes in terms of format, information collection and use, and marketing publicity.

Therefore, the paper suggests that the top priority for the supervision of large-scale Internet platforms is to comprehensively use various regulatory means to achieve penetrating supervision, urge large-scale Internet platforms to establish the concept of responsible finance, strictly regulate financial marketing propaganda, and effectively protect the long-term and fundamental interests of financial consumers.

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