On November 26, 2021, State Administration for Market Regulation (SAMR) is calling for comment on 'Management measures for internet advertisement (revisions)', until 25 Dec 2021.

In the draft, the document specifies

• measures are no longer 'Temporary measures'
• adjusts the scope
• commercial advertisements and cross-border e-commerce advertisements that directly or indirectly promote goods or services through live broadcasts are now included
• clarifying the definition of pop-up advertising
• removed relevant regulations on programmatic buying/advertising
• strengthening the responsibilities of related entities
• platform operators must now regulate pre-school, primary and secondary education advertisements
• clarifying the obligations of platform operators to cooperate with advertising monitoring, assist in supervision, and provide statistical data 
• clarifies phrases to keep measures in line with other regulations

If you need more information, or any help on the topic, please contact: